Why Corporate Design Is Important

Branding your business is a must!

Corporate design is how you build your brand from the ground up by outlining who you are and where you want to go. Defining your brand – who you are as a brand, an image to the public. Some examples to ask yourself, is who are you as a company, what is your mission or values, and what makes your company different from other businesses. Once you answer those questions, you will now have the ability to start building strategy and design around them.

Another important part of branding your company, is your image and look. From typography to colors, which colors represent your image that will influence your audience? Here is a list of some colors, I found to be very helpful.

Color Theory:
  Red: a bold, and exciting (example: Coca-Cola)
  Orange: a friendly and playful
  Yellow: happiness, cheerful, and just fun
  Green: nature and/or money (example: Greenpeace)
  Blue: appealing, relaxing, stable and trusting
  Pink: femininity, soft, and caring
  Purple: a luxurious, royalty color
  Black: class, modern, and sleek

This is just the tip of the iceberg. There are so many other sides to look at when branding, such as your strategy and design, the corporate culture, fonts and most important your logo. Your logo represents who you are and is generally the first thing that your audience will see, so make it pop and stand strong!

 

Related topic: 99designs

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