Why develop a direct mail campaign in the healthcare industry?
Direct mail campaigns are set up to focus on specific subset of the population. In an article from Global Healthcare, creating a direct mail campaign for healthcare, you can target your audience by demographics, behaviour, geopraphic and psychographic areas to reach the full potential of your campaign.
Identify your potential target markets in healthcare:
- Demographic: age, gender, occupation, and family situation
- Behaviour: attitudes, wants and needs
- Geographic: where they live
- Psychographic: pertaining to their lifestyle
Read the full article at Global Healthcare.