Multi-channel Marketing 101: What is Multi-channel Marketing
Why Is It So Important for Engaging Customers?
Have you been paying attention to marketing buzzwords the past few years, you’ve more than likely heard of “multichannel marketing,” but might not be sure exactly what it is. Even if you haven’t heard of it, you might be surprised to learn that you’re likely engaging in multichannel marketing already, simply because the common tools are at your disposal (email, print, social, etc.). However, successful use of multichannel marketing requires a firm grasp of this marketing concept and its potential challenges. Employing a few best practices will transform haphazard multichannel marketing into an ROI powerhouse for your company.
“Multichannel marketing — when executed well — is a powerful tool your organization can use to increase conversions … Multichannel marketing, when executed poorly, can tank your efforts and result in confused, alienated customers.”
Check more at RRD – Multichannel Marketing Defined