What are the characteristics of Generation Z vs. Millennials
“Gen Z is tech-savvy like Millennials, but with a difference. While Millennials are digital natives for whom computers have always been a part of life, Gen Zers are social natives, meaning social media has always been a part of life. For Gen Z, there’s no reason to know a phone number when they can find friends on multiple social platforms at the click of a button.” – Posted by RR Donnelley
Here are some observations to consider when reaching out to the Gen Zers with the brand message:
- The 8 second attention span – Attention span studies have shown that Gen Zers are unable to focus for lengthy amounts of time. They are to the point, and get it accomplished effectively.
- They are professional brand managers – Gen Zers focus on managing personal and professional awareness through social media for better managing of their time and work ethics.
- The pragmatic planners – Gen Z focus on sustainability, especially in their career.
According to an article from Altitudeinc, the Gen Z face challenges from school to work, financial stability, formulated time, planning and getting things accomplished quickly. They may be our next generation to making that difference.