A Look Into RRD’s New Sales Representatives

RRD’s newest sales representatives

At Frederic Printing our newest Sales Associate, Olivia Dunbar, recently participated in a week-long orientation training held in Warrenville, Illinois. “Over the course of the week, the group of 35 new-hires was exposed to each capability RRD has to offer, toured RRD labels and in-store marketing facilities, and was afforded the opportunity to meet CEO, Dan Knotts,” Dunbar explained.  

During his visit, Knott’s encouraged the group to set high expectations for what they are able to accomplish at RRD and used this platform to motivate and energize the group on being a part of a well-known and respected global Multichannel Marketing Communications Company.

Here were some guest speakers that participated in the event.

  • Toni Thompson – SVP Retail Solutions, In-store marketing
  • Joe Schewe – packaging structural Design and Engineering
  • Nicole Williams – Director of Healthcare Solutions
  • John Pecaric – President of Business Services
  • Dan Knotts – CEO

Visit RRD, for more reading into what RRD can deliver.

Why Corporate Design Is Important

Branding your business is a must!

Corporate design is how you build your brand from the ground up by outlining who you are and where you want to go. Defining your brand – who you are as a brand, an image to the public. Some examples to ask yourself, is who are you as a company, what is your mission or values, and what makes your company different from other businesses. Once you answer those questions, you will now have the ability to start building strategy and design around them.

Another important part of branding your company, is your image and look. From typography to colors, which colors represent your image that will influence your audience? Here is a list of some colors, I found to be very helpful.

Color Theory:
  Red: a bold, and exciting (example: Coca-Cola)
  Orange: a friendly and playful
  Yellow: happiness, cheerful, and just fun
  Green: nature and/or money (example: Greenpeace)
  Blue: appealing, relaxing, stable and trusting
  Pink: femininity, soft, and caring
  Purple: a luxurious, royalty color
  Black: class, modern, and sleek

This is just the tip of the iceberg. There are so many other sides to look at when branding, such as your strategy and design, the corporate culture, fonts and most important your logo. Your logo represents who you are and is generally the first thing that your audience will see, so make it pop and stand strong!

 

Related topic: 99designs

The Facts: Printing Paper and Trees

The Environmental Benefits Of Printed Paper

Printed paper is made from a renewable resource. It is also recycled and reused. Trees can be replanted in places where they are harvested and there are systems in place for harvesting and growing trees specific for printing paper. Can we say that about using our electronic devices? Our devices can be recycled and reused, however, it is much more expensive because of the disposal of the toxic components that make up the device.

According to Print Grows Trees,  present-day commercial printing engages more sustainable methods. From recycling to energy usage, commercial printers are making great strides in reducing their environmental impression by implementing a higher percentage of paper grades that are recycled, post-consumer and third-party forest certified to be from responsible sources, using alternative power, such as wind or solar, using vegetable-based inks, eco-friendly soy inks, alcohol-free chemistry and aqueous coatings. Spread the word and take action, lets help meet green energy goals in America!

Click here for more reading on Economic and Social Benefits from Print Grow Trees.

 

Who is your target demographics in healthcare?

Why develop a direct mail campaign in the healthcare industry?

Direct mail campaigns are set up to focus on specific subset of the population. In an article from Global Healthcare, creating a direct mail campaign for healthcare, you can target your audience by demographics, behaviour, geopraphic and psychographic areas to reach the full potential of your campaign.

Identify your potential target markets in healthcare:

  • Demographic: age, gender, occupation, and family situation
  • Behaviour: attitudes, wants and needs 
  • Geographic: where they live
  • Psychographic: pertaining to their lifestyle

Read the full article at Global Healthcare.

6 Refreshing Marketing Spring Ideas to Kick Start Sales

Springing into 6 refreshing marketing ideas for your company!

1. Spring Sale. Promote to your customers to create a special printed marketing package to offer postcards, flyers or even swag!
2. Get the word out there! Post on Facebook, Twitter, or even Instagram by promoting your sales event or promotional sales package coming in spring.
3. Email Blasts. Create a refreshing spring email marketing blast to current customers.
4. Host a Spring Cleaning Event. Clean out old inventory and offer mark downs. Encourage customers that you are cutting prices on older items to make room for newer items.
5. Season up Tax Season. Encourage potential new customers to take advantage of their tax refund to buy your package or services. Give a discount of 15% off.
6. Think, Go Green. For print, offer discounted prices on recycled paper or other stationary.

5 Steps to Creating a Marketing Strategy

Marketing Strategies

These five steps will help create guidance in building a strong a marketing strategy.

1. Identify your audience. Just like recognizing what products and services you have to offer, establishing your target audience is key before crafting your strategy. Develop a persona of your brand’s ideal customer through interviews or customer data in order to define who you are trying to reach. Consider demographics (e.g. age, gender, income), location, and behavioral data (e.g. people who are frequent customers versus infrequent customers).

2. Choose a mix of advertising channels. After recognizing who you are going to reach, evaluate where they consume media. It’s imperative to avoid assumptions such as “Millennials only interact with digital channels,” and “older consumers rely on traditional media.”

3. Create a plan. Devising your marketing plan can be the hardest task of all. While it’s important to use a mix of options, keep it simple. If you launch your marketing campaign with too many advertising media, it will be difficult to measure what is working (without doing a professional study). Plus you need a sufficient budget for each to get realistic results.

4. Measure preliminary results. Tracking data! Within your data, pinpoint the key performance indicators that will measure successes. KPIs for direct mail include response rate, conversion rate, and lifetime customer value, among others.

5. Optimize your strategy. After thoroughly examining data from your pilot marketing strategy, you are ready to make revisions. Remember that your initial setup is a rough draft. Once you have figures to conclude results, this is the time to shift budget between channels in addition to making tweaks to the campaigns already running.

 

To read the full article, visit Marketing 101: 5 Steps to Creating a Marketing Strategy that Moves the NeedleAn RR Donnelley article

The Difference in Marketing to Generation Z vs. Millennials

What are the characteristics of Generation Z vs. Millennials

“Gen Z is tech-savvy like Millennials, but with a difference. While Millennials are digital natives for whom computers have always been a part of life, Gen Zers are social natives, meaning social media has always been a part of life. For Gen Z, there’s no reason to know a phone number when they can find friends on multiple social platforms at the click of a button.” – Posted by RR Donnelley

Here are some observations to consider when reaching out to the Gen Zers with the brand message:

  1. The 8 second attention spanAttention span studies have shown that Gen Zers are unable to focus for lengthy amounts of time. They are to the point, and get it accomplished effectively.
  2. They are professional brand managers – Gen Zers focus on managing personal and professional awareness through social media for better managing of their time and work ethics.
  3. The pragmatic planners – Gen Z focus on sustainability, especially in their career.

According to an article from Altitudeinc, the Gen Z face challenges from school to work, financial stability, formulated time, planning and getting things accomplished quickly. They may be our next generation to making that difference.

 

Data Security Checklist for Healthcare Organizations

Defend against the data breach in 2018.

Here is a few suggestions from the Healthcare Security Data Checklist

  • Information security. The organizations you work with should have strong information security programs, ideally aligned with the ISO/ISE 27001:2013 standard. This standard spells out how an organization can establish, implement, maintain, and improve its information security system. It also includes tools to assess and address organization-specific risks. Be certain this framework takes other regulatory requirements into account, including those spelled out under the Health Insurance Portability and Accountability Act (HIPAA), Sarbanes-Oxley Act (SOX), and the Personal Information Protection and Electronic Documents Act (PIPEDA).
  • Expanded SOC 2 audits. The SOC 2 audit process gives you some peace of mind that client data is being safeguarded properly. For added assurance, request the SOC 2 report be customized to include HITRUST CSF criteria, which is used to measure and certify an organization’s security management program. This can help confirm organizations are meeting these criteria, which some now refer to as the gold standard for healthcare information security.
  • Logical user access control/management. Cut down on the potential for internal security breaches by putting logical access control/management in place for your business partners. Make sure access to systems storing confidential or private information is granted on a privilege basis. Staff members should only have access to the information they need to do their jobs.
  • Change management. A formal enterprise change management process keeps problems from slipping through the cracks. Changes should be entered and communicated and back-out plans documented, tracked, tested with appropriate documentation, reviewed, approved, and implemented.

Read the full story at RRD, a post from RRD’s Mark Matheis, regional privacy manager, U.S., and Rosario Sosa, senior director, IT Governance.